BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.
Tag: Staying out of the spam folder
If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.
If your open rates or click rates drop, there might be a deliverability problem that needs fixing. Yanna-Torry Aspraki explains how to identify the issue.
Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.
At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.
Fail to comply with these new rules and you’ll be unable to send to Gmail or Yahoo inboxes. Here’s what you need to do to stay compliant.
Now’s the right time to take steps to stay in the inbox. Here are 10 things you should do as part of a January deliverability check-up.
If your domain’s been blocklisted, you won’t be able to get your newsletter to readers. But why might your domain end up on a blocklist? And how do you get off of one? Let’s get your questions answered.
Peapod Digital Labs and BoyleSports use Litmus’s suite of tools to personalize, optimize and increase deliverability.
DMARC is one of the best ways to keep your email communications and reputation secure. Here’s what you need to know about setting it up for your brand.