In 2016, at a time when few journalists were launching their own paid newsletter products, Rushfield went independent and created The Ankler. Now the company’s valued at more than $20 million and continuing to grow. Here’s how he handled the big moments and built this business.
Tag: Learnings from indie newsletters
The writers behind popular food newsletters like Pasta Social Club or The Flavor Files do a lot — they write newsletters, manage partnerships, publish cookbooks, and even host events. How do they manage it all, and what lessons can you apply to your newsletter?
Simply getting an email address isn’t going to be enough anymore. The newsletters that succeed in the inbox are going to be the ones that create strong brands, build communities, and think like moguls. Here’s what that might look like.
More newsletters are focused on quality, not scale. Events are a huge opportunity for newsletter operators. That’s just part of what I heard in private conversations and on stage at this year’s Newsletter Conference.
How do you get that podcast listener or social media follower to sign up for your newsletter? You need to create a bridge from that channel to your newsletter. One trick for doing so: Creating a middle place.
Your most loyal readers might want to travel with you. Here’s what you need to know — and how to make trips work for your audience.
A newsletter that curates local events has huge potential. Here’s how a handful of successful events newsletters have grown their lists and found ways to drive revenue.
Artificial intelligence can be helpful for creating processes, coming up with ideas, and helping you analyze results. Here are a few ways I’m using it to improve my newsletter.
If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.
Warner Bailey created a meme page for Hollywood assistants. It grew into a weekly newsletter and eventually into an educational ecosystem for the TV and film industry’s next generation.