In 2016, at a time when few journalists were launching their own paid newsletter products, Rushfield went independent and created The Ankler. Now the company’s valued at more than $20 million and continuing to grow. Here’s how he handled the big moments and built this business.
Tag: Indie newsletters
Simply getting an email address isn’t going to be enough anymore. The newsletters that succeed in the inbox are going to be the ones that create strong brands, build communities, and think like moguls. Here’s what that might look like.
If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.
Warner Bailey created a meme page for Hollywood assistants. It grew into a weekly newsletter and eventually into an educational ecosystem for the TV and film industry’s next generation.
What I learned after working with about a hundred different newsletters in 2025 — and what you need to know about growth, AI, and staying relevant in the inbox
20+ newsletter operators share lessons on what newsletters to launch, how to balance all of your newsletter responsibilities, when to grow your team, and more.
Some teams use print to create glossy products that drive significant revenue. These independent newsletter operators are thinking about print as a creative sandbox and, sometimes, a small new revenue stream. Here’s what they’ve learned about creating and selling print products to their readers.
In 2020, Priti Patnaik launched a newsletter to cover public health for policymakers and professionals in the space. Five years later, she’s built an audience of 6,000+ readers — with a $350/year subscription, plus events and even two books for sale. Here’s what she’s learned about building a newsletter and nurturing an audience.
There are plenty of reasons to be skeptical of email. There are so many newsletters out there, newsletter data isn’t great, and yes, there are long-term threats from AI. But a few killer features still make newsletters something worth investing in.
There are lots of ways to retain your supporters, but one of the most effective is to send a monthly, behind-the-scenes newsletter to tell supporters more about your team and your strategy. Here’s how to create one of these newsletters for your publication or business.