If your open rates or click rates drop, there might be a deliverability problem that needs fixing. Yanna-Torry Aspraki explains how to identify the issue.
Author: Yanna-Torry Aspraki
Yanna Torry is an email deliverability specialist and the founder of Review My Emails, a platform built to help senders improve list health and fix inbox placement issues. Through it, she also runs the free Email SOS Hotline, where senders can get hands on help diagnosing real email problems.
She also maintains the Email Almanac, a living knowledge base exploring the history and mechanics of email from the first spam message to the technical standards that run today’s inboxes.
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Let’s talk about some of these tactics, and figure out which might be worth trying with your newsletter.