At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.
Tag: Ask a Deliverability Expert
Now’s the right time to take steps to stay in the inbox. Here are 10 things you should do as part of a January deliverability check-up.
A custom IP address could help with deliverability — but only if you’re growing fast and sending to a high volume of emails every month. Here’s how to decide if it’s the right move for you.
If your company is going through a rebrand, it may affect your deliverability. Here’s what you need to know to keep your emails out of the spam folder.
Blocklists help keep inboxes safe from spammers. Here are some simple steps to make sure you never end up on one.
Let’s talk about some of these tactics, and figure out which might be worth trying with your newsletter.
Switching ESPs is a short-term fix. In the long run, you need to update your strategies to remain in the inbox.
A poorly-maintained list can be a dead giveaway that you’re not following best practices. Here are a few things to do to stay out of spam.
Keep an eye on spam complaints and inactive readers. They’re among the signals that matter most when trying to stay in the inbox.
Open and click rates aren’t enough to understand whether or not your emails are being delivered to the inbox. Here’s what else to monitor.