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Best practices

How Will Newsletters Thrive in the Age of the AI-Powered Inbox? By Finding Their Unfair Advantage

Simply getting an email address isn’t going to be enough anymore. The newsletters that succeed in the inbox are going to be the ones that create strong brands, build communities, and think like moguls. Here’s what that might look like.

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Best practices

The Power of Creating a Middle Place

How do you get that podcast listener or social media follower to sign up for your newsletter? You need to create a bridge from that channel to your newsletter. One trick for doing so: Creating a middle place.

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Best practices

How to Run a Great Local Events Newsletter

A newsletter that curates local events has huge potential. Here’s how a handful of successful events newsletters have grown their lists and found ways to drive revenue.

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Best practices

How I’m Using AI With My Newsletter

Artificial intelligence can be helpful for creating processes, coming up with ideas, and helping you analyze results. Here are a few ways I’m using it to improve my newsletter.

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Best practices

How to Get Your Logo Into the Inbox

Adding your logo to Apple, Gmail, or Yahoo inboxes is an easy way to boost engagement with your newsletters. Here are both free and paid options for getting your logo in front of readers in those inboxes.

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Best practices

What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter? What You Need to Know

If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.

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Beyond the Inbox

The Secrets Behind Assistants vs. Agents? Content, Community — and a Newsletter with Priceless Intel

Warner Bailey created a meme page for Hollywood assistants. It grew into a weekly newsletter and eventually into an educational ecosystem for the TV and film industry’s next generation.

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Best practices

What I Learned About Newsletters in 2025

What I learned after working with about a hundred different newsletters in 2025 — and what you need to know about growth, AI, and staying relevant in the inbox

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Best practices

What I Wish I’d Known Before Launching My Newsletter

20+ newsletter operators share lessons on what newsletters to launch, how to balance all of your newsletter responsibilities, when to grow your team, and more.

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Best practices

Eight Things You Should Do Now to Set Up Your Newsletter for Success in the New Year

Don’t wait until January to take care of some key tasks. Use these last few weeks of the year to review data, run surveys, and make big plans for the year ahead.