At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.
Category: Best practices
One ESP says 63% of all clicks they see in emails come from bots. What’s happening — and what does that mean for your email strategy?
At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?
A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.
CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.
Fail to comply with these new rules and you’ll be unable to send to Gmail or Yahoo inboxes. Here’s what you need to do to stay compliant.
Open rate and click rate aren’t the only ways to tell if your newsletter is successful. The best newsletters look at metrics around engagement, growth, monetization, and reader feedback to understand what’s working.
So many non-profits make the same errors in their newsletters. Here’s how to adjust your strategy to avoid these mistakes.
Now’s the right time to take steps to stay in the inbox. Here are 10 things you should do as part of a January deliverability check-up.
We asked more than 20 newsletter operators for the advice they wish they’d gotten. From content strategy to growth best practices, here’s what they told us.