Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.
Tag: Best practices for newsrooms + publishers
The Star can quickly add 10,000+ emails on a list by promoting new newsletters to their existing readers. Their director of newsletters explains how they’ve built that growth strategy.
At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?
A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.
CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.
The need for accessibility accommodations is growing, and ESPs are adding new features to meet that need. So what features are rolling out? And how are newsletter operators taking advantage of these features?
A custom IP address could help with deliverability — but only if you’re growing fast and sending to a high volume of emails every month. Here’s how to decide if it’s the right move for you.
Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers.
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The Six Types of Welcome Emails
Every newsletter needs a great welcome series. Here’s why you should build one, what types of emails to include, and how many emails to send.
The best way to deal with a blocklist? Don’t get on one in the first place. Here’s how you can stay off blocklists, out of the spam folder, and in the inbox.