About Us

While the consulting arm of Inbox Collective is a one-person operation, there are a lot more of us involved in producing content and stories for you on inboxcollective.com. —Dan

Here's a decorative image of three animals: An owl, a flamingo, and a seahorse

Claire Zulkey

Claire is Managing Editor at Inbox Collective. She runs Evil Witches, a Substack for “people who happen to be mothers.” She is also a longtime freelance writer, editor and consultant with expertise in alumni publications, health, families, business, humor, and content marketing. She has also authored and ghostwritten several published books. You can find many of her clips here.

Based in Evanston, IL, Claire got her B.A. from Georgetown University and her M.A from Northwestern University. You can find her on LinkedIn.

Dan Oshinsky

Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He specializes in helping others build loyal audiences via email and then converting that audience into subscribers, members, or donors.

He previously created Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email, and worked as the Director of Newsletters at both The New Yorker and BuzzFeed.

He’s been a featured speaker at events like Litmus Live in Boston, Email Summit DK in Odense, and the Email Marketing Summit in Brisbane. He’s also been widely quoted on email strategies, including in publications like Digiday, Fortune, and The Washington Post.

He earned a bachelor’s degree in journalism from the University of Missouri in 2009.

You can follow him on LinkedIn.

Here's a decorative image of three animals: An owl, a flamingo, and a seahorse

Additional contributors

Alex Hazlett is Editor Emeritus at Inbox Collective, and currently the Director of Platforms at MSNBC. Her work has appeared in outlets including Mashable, Romper, and Vox. She graduated from Ohio University in 2009 with degrees in journalism and economics. You can follow her on LinkedIn or Twitter.

Yanna-Torry Aspraki writes the Ask a Deliverability Expert column for Inbox Collective. She’s a Canadian-born, Netherlands-based email and deliverability specialist at EmailConsul, a new deliverability monitoring tool. In 2020, Litmus gave her their first-ever Coach Award for her work serving the email community. You can follow her on LinkedIn or Twitter.

Special thanks to Hope Johnson, who helped advise on the colors and fonts you see on site, and who designed many of the graphics you’ll see on our site or social media. Grateful acknowledgement also goes to Zoie Lambert for editorial production. Additional thanks to Wesley Verhoeve, who photographed Dan for this site.