Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.
Tag: Best practices for non-profits
At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?
A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.
CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.
So many non-profits make the same errors in their newsletters. Here’s how to adjust your strategy to avoid these mistakes.