Categories
Best practices

The Power of Creating a Middle Place

How do you get that podcast listener or social media follower to sign up for your newsletter? You need to create a bridge from that channel to your newsletter. One trick for doing so: Creating a middle place.

Categories
Best practices

How to Run a Great Local Events Newsletter

A newsletter that curates local events has huge potential. Here’s how a handful of successful events newsletters have grown their lists and found ways to drive revenue.

Categories
Best practices

What I Wish I’d Known Before Launching My Newsletter

20+ newsletter operators share lessons on what newsletters to launch, how to balance all of your newsletter responsibilities, when to grow your team, and more.

Categories
Best practices

Eight Things You Should Do Now to Set Up Your Newsletter for Success in the New Year

Don’t wait until January to take care of some key tasks. Use these last few weeks of the year to review data, run surveys, and make big plans for the year ahead.

Categories
Best practices

Eight Engaging Content Ideas For Non-Profits That Aren’t Fundraising Asks

Besides “donate now,” what else can a non-profit email their subscribers? There are a lot of things I’d try to engage readers in the moments between fundraisers.

Categories
Case Studies

The Five Types of Automations

Every team should be thinking about how to use automations to engage their audience and drive more revenue. From a welcome series to winback emails, these five automations can help you better engage and monetize your email audience.

Categories
Best practices

The Rules for Newsletter Growth Have Changed. Here’s What Works Right Now.

Gone are the days when a newsletter could rely entirely on their website, search, or social media to grow. If you want to build an email list in this current era, you’re going to need to lean heavily into Earned and Paid growth tactics. Here’s how to do that.

Categories
Best practices

5 Newsletter Trends I’m Watching this Year

From the impact of bot clicks to a new accessibility law in Europe, here’s what you should be keeping your eye on as 2025 rolls on.

Categories
Beyond the Inbox

Beyond the Ask: How Alumni Magazine Writers Turn Engagement into Support (and What Newsletter Writers Can Learn From Them)

The best alumni magazines, like the ones at the University of Chicago, combine storytelling and fundraising into one publication. There’s a lot that the newsletter world can learn from their example.

Categories
Best practices

11 Super Common Newsletter Questions, Answered

How long should my newsletter be? What if my sending schedule is a little inconsistent? How much money should I be making? Here are the answers you need.