At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.
Tag: SPF DKIM and DMARC
Fail to comply with these new rules and you’ll be unable to send to Gmail or Yahoo inboxes. Here’s what you need to do to stay compliant.
Now’s the right time to take steps to stay in the inbox. Here are 10 things you should do as part of a January deliverability check-up.
Peapod Digital Labs and BoyleSports use Litmus’s suite of tools to personalize, optimize and increase deliverability.
If your company is going through a rebrand, it may affect your deliverability. Here’s what you need to know to keep your emails out of the spam folder.
BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.