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Best practices

Two Things To Know Before Launching Your Newsletter

At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?

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Best practices

25 Ways to Measure the Success of Your Newsletter

Open rate and click rate aren’t the only ways to tell if your newsletter is successful. The best newsletters look at metrics around engagement, growth, monetization, and reader feedback to understand what’s working.

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ESP Reviews

AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, or Substack: Which Is The Right ESP For Your Indie Newsletter?

There are a lot of email platforms to choose from. Here are six options that are actually worth a closer look.

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Best practices

What I Wish I’d Known Before Launching My Newsletter

We asked more than 20 newsletter operators for the advice they wish they’d gotten. From content strategy to growth best practices, here’s what they told us.

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Best practices

Three Questions Everyone Should Ask in a Survey

Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers.

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Best practices

52 Ways to Grow Your Email List

How do you actually get more subscribers for your newsletter? Here are 52 proven tactics to help you grow your email audience.

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Best practices

30 Ideas to Improve Your Newsletter This Year

Want to take your newsletter to the next level in 2023? Here are 30 tips to try.

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Newsletter monetization

The Five Types of Indie Newsletter Business Models

Here’s what we’ve learned about matching the right newsletter to the right business model.