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Newsletter success stories

How Richard Rushfield Grew The Ankler From a Tiny Newsletter Into a Multimillion Dollar Media Company

In 2016, at a time when few journalists were launching their own paid newsletter products, Rushfield went independent and created The Ankler. Now the company’s valued at more than $20 million and continuing to grow. Here’s how he handled the big moments and built this business.

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Best practices

What You Can Learn from Some of the Most Successful Food Newsletters

The writers behind popular food newsletters like Pasta Social Club or The Flavor Files do a lot — they write newsletters, manage partnerships, publish cookbooks, and even host events. How do they manage it all, and what lessons can you apply to your newsletter?

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Best practices

What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter? What You Need to Know

If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.

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Beyond the Inbox

The Secrets Behind Assistants vs. Agents? Content, Community — and a Newsletter with Priceless Intel

Warner Bailey created a meme page for Hollywood assistants. It grew into a weekly newsletter and eventually into an educational ecosystem for the TV and film industry’s next generation.

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Best practices

What I Wish I’d Known Before Launching My Newsletter

20+ newsletter operators share lessons on what newsletters to launch, how to balance all of your newsletter responsibilities, when to grow your team, and more.

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The International Inbox

Why Global Health Experts Rely on Geneva Health Files’ In-Depth Analysis

In 2020, Priti Patnaik launched a newsletter to cover public health for policymakers and professionals in the space. Five years later, she’s built an audience of 6,000+ readers — with a $350/year subscription, plus events and even two books for sale. Here’s what she’s learned about building a newsletter and nurturing an audience.

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The International Inbox

How a Spain-Born Founder Built and Runs One of Mexico’s Most Popular Newsletters — From Texas

Two years ago, Fernando Caralt took a newsletter format he loved and adapted it for a Mexican audience. Now it reaches 140,000 readers and will bring in nearly $200,000 in revenue. But there’s one interesting twist: Fernando’s never lived in Mexico, and he runs the entire operation from the U.S.

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Best practices

The 10 Laws of Great Newsletters

Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.

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Newsletter success stories

Alisha Ramos Knew It Was Time to Change Everything With Her Newsletter

Just a few years ago, Girls’ Night In had nearly 180,000 subscribers, a team of seven full-time staffers, and $2 million per year in revenue. Then GNI’s founder, Alisha Ramos, decided to downsize and return to her solo roots. Here’s why.

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Newsletter success stories

How I Used a Lead Magnet to Grow My Email List By 22%

I wanted to see if an original, data-driven resource could attract engaged readers and drive long-term growth. It did even better than I expected. Here’s exactly how I used that lead magnet to build my list.