Inbox Collective

Together, let's make better newsletters.

Tag: Email mistakes

15 Lessons From 30+ Years in Newsletters

Post author By CJ Chilvers
Post date February 7, 2024

CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.

Tags Best practices for ecommerce, Best practices for indie newsletters, Best practices for newsrooms + publishers, Best practices for non-profits, Email mistakes, Learnings from indie newsletters, Learnings from newsrooms + publishers, Reader engagement, Using personality in newsletters

How Two Successful Brands Use Litmus to QA, Test, and Stay in the Inbox

Post author By Liat Kornowski and Dan Oshinsky
Post date August 30, 2023

Peapod Digital Labs and BoyleSports use Litmus’s suite of tools to personalize, optimize and increase deliverability.

Tags Adding personalization to newsletters, Deliverability, Email authentication, Email mistakes, Spam traps, SPF DKIM and DMARC, Staying out of the spam folder, Tech for email

How to Send an Apology Email

Post author By Dan Oshinsky
Post date September 21, 2022

Here’s what to do if you make an email mistake — and how to fix your email workflow so you never make a mistake like that again.

Tags Apology emails, Email mistakes