The writers behind popular food newsletters like Pasta Social Club or The Flavor Files do a lot — they write newsletters, manage partnerships, publish cookbooks, and even host events. How do they manage it all, and what lessons can you apply to your newsletter?
Simply getting an email address isn’t going to be enough anymore. The newsletters that succeed in the inbox are going to be the ones that create strong brands, build communities, and think like moguls. Here’s what that might look like.
More newsletters are focused on quality, not scale. Events are a huge opportunity for newsletter operators. That’s just part of what I heard in private conversations and on stage at this year’s Newsletter Conference.
How do you get that podcast listener or social media follower to sign up for your newsletter? You need to create a bridge from that channel to your newsletter. One trick for doing so: Creating a middle place.
Readers want to connect to real people in their inbox. But not every team has the resources to let a writer take over an entire newsletter. Here are a few new ways to add voice to your work.
Your most loyal readers might want to travel with you. Here’s what you need to know — and how to make trips work for your audience.
When you use email and SMS together, you’ll see a 97% higher click rate. Here’s how to pair the two platforms to drive engagement and revenue.
A newsletter that curates local events has huge potential. Here’s how a handful of successful events newsletters have grown their lists and found ways to drive revenue.
Artificial intelligence can be helpful for creating processes, coming up with ideas, and helping you analyze results. Here are a few ways I’m using it to improve my newsletter.
Adding your logo to Apple, Gmail, or Yahoo inboxes is an easy way to boost engagement with your newsletters. Here are both free and paid options for getting your logo in front of readers in those inboxes.