How do you get that podcast listener or social media follower to sign up for your newsletter? You need to create a bridge from that channel to your newsletter. One trick for doing so: Creating a middle place.
Tag: Newsletter Audience Engagement
Readers want to connect to real people in their inbox. But not every team has the resources to let a writer take over an entire newsletter. Here are a few new ways to add voice to your work.
Your most loyal readers might want to travel with you. Here’s what you need to know — and how to make trips work for your audience.
There are lots of ways to retain your supporters, but one of the most effective is to send a monthly, behind-the-scenes newsletter to tell supporters more about your team and your strategy. Here’s how to create one of these newsletters for your publication or business.
Just a few years ago, Girls’ Night In had nearly 180,000 subscribers, a team of seven full-time staffers, and $2 million per year in revenue. Then GNI’s founder, Alisha Ramos, decided to downsize and return to her solo roots. Here’s why.
The best alumni magazines, like the ones at the University of Chicago, combine storytelling and fundraising into one publication. There’s a lot that the newsletter world can learn from their example.
An email course is an automated series designed to teach readers new skills, habits, or lessons. My newsletter list — and client base — took off as soon as I started building them. And the best part: With a course, you can stop writing new content and start teaching what you have. Here’s how you can use courses to grow and monetize your email list.
No matter where a reporter works — from legacy newspapers to broadcast TV to digital outlets — there’s a good chance they’ll need to know how to use newsletters to engage their readers. Here’s how some of today’s journalism schools are teaching the next generation to use newsletters.
Best-in-class publishers are launching lots of different newsletters to deliver stories and engage with their readers. Here’s what newsrooms like yours should consider launching next.
Should you reply to readers? Should you engage with them in a comment thread or a digital community? Six newsletter writers explained how they handle reader engagement.