Simply getting an email address isn’t going to be enough anymore. The newsletters that succeed in the inbox are going to be the ones that create strong brands, build communities, and think like moguls. Here’s what that might look like.
Tag: Using personality in newsletters
Readers want to connect to real people in their inbox. But not every team has the resources to let a writer take over an entire newsletter. Here are a few new ways to add voice to your work.
When you personalize emails in silos, your audience sees the inconsistency in their inbox. For a smarter email strategy, it’s time to look at the bigger picture to better serve each individual reader.
CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.
Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter.