In 2016, at a time when few journalists were launching their own paid newsletter products, Rushfield went independent and created The Ankler. Now the company’s valued at more than $20 million and continuing to grow. Here’s how he handled the big moments and built this business.
Author: Claire Zulkey
Claire is Managing Editor at Inbox Collective. She runs Evil Witches, a newsletter for “people who happen to be mothers” and edits the community family newsletter Raising Evanston. She is also a longtime freelance writer, editor and consultant with particular expertise in alumni publications and has authored and ghostwritten several published books. You can find many of her clips here.
Based in Evanston, IL, Claire got her B.A. from Georgetown University and her M.A from Northwestern University. You can find her on LinkedIn.
The writers behind popular food newsletters like Pasta Social Club or The Flavor Files do a lot — they write newsletters, manage partnerships, publish cookbooks, and even host events. How do they manage it all, and what lessons can you apply to your newsletter?
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A newsletter that curates local events has huge potential. Here’s how a handful of successful events newsletters have grown their lists and found ways to drive revenue.
A newsletter can open up all sorts of unexpected doors. It can unlock new career opportunities, collaborations, and even personal connections. Here’s how you can measure success with a newsletter in ways beyond your dashboards.
In 2020, Priti Patnaik launched a newsletter to cover public health for policymakers and professionals in the space. Five years later, she’s built an audience of 6,000+ readers — with a $350/year subscription, plus events and even two books for sale. Here’s what she’s learned about building a newsletter and nurturing an audience.
Two years ago, Fernando Caralt took a newsletter format he loved and adapted it for a Mexican audience. Now it reaches 140,000 readers and will bring in nearly $200,000 in revenue. But there’s one interesting twist: Fernando’s never lived in Mexico, and he runs the entire operation from the U.S.
The best alumni magazines, like the ones at the University of Chicago, combine storytelling and fundraising into one publication. There’s a lot that the newsletter world can learn from their example.
No matter where a reporter works — from legacy newspapers to broadcast TV to digital outlets — there’s a good chance they’ll need to know how to use newsletters to engage their readers. Here’s how some of today’s journalism schools are teaching the next generation to use newsletters.
Like many consultants, Anne-Kathrin uses her newsletter to drive business. But she’s built something bigger than that, expanding her newsletter with paid subscriptions, ads, and even a licensing business.