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Newsletter monetization

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.

Categories
Newsletter monetization

How to Build a Great Fundraising Campaign

I’ve worked with newsrooms that have brought in a quarter of a million dollars on a single campaign. Here’s what you can learn from them.