Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.
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Tag: Learnings from indie newsletters
Everyone makes mistakes with their newsletter. These could be as small as a typo or something so big that it demands a full apology. And sometimes, the mistakes are the things you don’t do — the newsletters you don’t launch, the tactics you wish you had tried. We asked some friends and colleagues to share their biggest newsletter mistake. Here’s what they told us.
Just a few years ago, Girls’ Night In had nearly 180,000 subscribers, a team of seven full-time staffers, and $2 million per year in revenue. Then GNI’s founder, Alisha Ramos, decided to downsize and return to her solo roots. Here’s why.
I wanted to see if an original, data-driven resource could attract engaged readers and drive long-term growth. It did even better than I expected. Here’s exactly how I used that lead magnet to build my list.
Don’t chase reach — chase resonance. Find a niche and scale things from there. And a whole bunch of other lessons, on topics ranging from newsletter metrics to growth, that stood out to me at the 2025 edition of The Newsletter Conference.
An email course is an automated series designed to teach readers new skills, habits, or lessons. My newsletter list — and client base — took off as soon as I started building them. And the best part: With a course, you can stop writing new content and start teaching what you have. Here’s how you can use courses to grow and monetize your email list.
Like many consultants, Anne-Kathrin uses her newsletter to drive business. But she’s built something bigger than that, expanding her newsletter with paid subscriptions, ads, and even a licensing business.
18 finalists made the cut. Now’s your turn to pick which newsletters created the most innovative strategies for content, design, engagement, growth, revenue, and technology.
Just getting started with ads in your newsletter? Looking to level up your ad strategy? Here are a few ideas for ad formats, rates, and tools that can help you make more money for your newsletter.
In 2024, I created a new newsletter that went out every single day — 366 emails in all. (It was a leap year!) It took a lot of work, but it also opened new doors for my business. Here’s what I learned from my daily newsletter experiment.