Peapod Digital Labs and BoyleSports use Litmus’s suite of tools to personalize, optimize and increase deliverability.
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The Six Types of Welcome Emails
Every newsletter needs a great welcome series. Here’s why you should build one, what types of emails to include, and how many emails to send.
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Not a Newsletter: August 2023
Welcome to the August edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
I launched my newsletter, Evil Witches, in 2018. Here’s what I’ve learned about building an audience, identifying the right strategy for your newsletter, and being your own boss.
The Food Section brings independent coverage of Southern restaurants and food culture to inboxes. Publisher Hanna Raskin explains how she built the newsletter, grown her paying audience, and launched new editorial partnerships.
DMARC is one of the best ways to keep your email communications and reputation secure. Here’s what you need to know about setting it up for your brand.
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Not a Newsletter: July 2023
This month in Not a Newsletter, you’ll learn about what’s happening with iOS17 — and why you shouldn’t be worried that Apple will be taking your click data away.
A.J. Daulerio survived the Hulk Hogan trial, the blog bubble, and bankruptcy. We talked to him about his current project, The Small Bow, and how he’s built a newsletter and a digital community to support others going through hard times.
Gaía Passarelli’s Tá Todo Mundo Tentando newsletter is growing — and it’s one of several successful independent newsletters in Brazil.
The best way to deal with a blocklist? Don’t get on one in the first place. Here’s how you can stay off blocklists, out of the spam folder, and in the inbox.