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Beyond the Inbox

Becoming a Dad Changed the Way I Think About Newsletters

Fatherhood changed the way I ask questions, handle mistakes, and even write alt text. Here’s what I’ve learned that I apply to my work.

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Ask a Newsletter Therapist

What Should I Do Next With My Newsletter? A Conversation With Claire Zulkey

Claire’s been building a successful newsletter, Evil Witches, since 2018. It’s grown into a product with nearly 1,000 paying subscribers. But Claire felt stuck with her newsletter. So Claire and Dan talked through a few options. Here’s their conversation — and what Claire did next with Evil Witches.

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Best practices

The Four Newsletter Growth Quadrants

There are so many great ways to grow your list, but the best newsletter operators don’t just pick a handful of tactics. They operate in four different growth quadrants: Owned, earned, algorithmic, and paid. Here’s how you can use these strategies, too.

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Newsletter success stories

How Isaac Saul Built Tangle Into a Million-Dollar Newsletter

Tangle, a daily newsletter that goes in-depth on one big news topic per day, now has 100,000 readers and more than 16,000 paying members. Founder Isaac Saul explains how he built it.

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Best practices

10 Questions to Help You Build a Better Newsletter

Here are the questions you’ll want to ask — and answers you’ll need — to improve your newsletter strategy.

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The International Inbox

How Vidar Bergum Publishes Two Newsletters in Two Languages

In 2015, Bergum left a career in finance, moved to Istanbul, and started a food blog. A decade later, he publishes two newsletters in two languages — with four different revenue streams. Here’s how he manages it all.

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ESP Reviews

AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, or Substack: Which Is The Right ESP For Your Indie Newsletter?

There are a lot of email platforms to choose from. Here are six options that are actually worth a closer look.

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Case Studies

How Gretchen Rubin and Nico Cerdeira Learned How to Sell Ads in Their Newsletters

Working with Who Sponsors Stuff through their Ad Sales Lab helped two newsletter operators ramp up their ad strategy.

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Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.

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Tech for Email

41 Tools That Might Make Your Newsletter Better

Here are the tools you need to help you build, grow, analyze, and monetize a successful newsletter.