Categories
Best practices

10 Questions to Help You Build a Better Newsletter

Here are the questions you’ll want to ask — and answers you’ll need — to improve your newsletter strategy.

Categories
The International Inbox

How Vidar Bergum Publishes Two Newsletters in Two Languages

In 2015, Bergum left a career in finance, moved to Istanbul, and started a food blog. A decade later, he publishes two newsletters in two languages — with four different revenue streams. Here’s how he manages it all.

Categories
ESP Reviews

AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, or Substack: Which Is The Right ESP For Your Indie Newsletter?

There are a lot of email platforms to choose from. Here are six options that are actually worth a closer look.

Categories
Case Studies

How Gretchen Rubin and Nico Cerdeira Learned How to Sell Ads in Their Newsletters

Working with Who Sponsors Stuff through their Ad Sales Lab helped two newsletter operators ramp up their ad strategy.

Categories
Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.

Categories
Tech for Email

41 Tools That Might Make Your Newsletter Better

Here are the tools you need to help you build, grow, analyze, and monetize a successful newsletter.

Categories
Newsletter success stories

From In-Person to Inbox: How Poynter Transformed A Hands-On Workshop Into an Email Course

How Poynter adapted its Work-Life Chemistry workshop into a six-part email series — and started charging $50 per student.

Categories
Newsletter success stories

One Newsletter I Always Make Time to Read

There are a lot of great newsletters out there. These are the ones your favorite newsletter writers never miss.

Categories
The International Inbox

How Amanda Cua Built BackScoop, Southeast Asia’s Go-To Tech Newsletter

At age 19, a first-time founder based in the Philippines launched a newsletter about business and tech. Two years later, it’s one of the top resources in the region.

Categories
Ask a Deliverability Expert

Why SPF and DKIM Matter — And How to Set Them Up For Your Newsletter

At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.