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The International Inbox

Finding Sanity While Building a Newsletter: A Conversation With Indian Creator Tanmoy Goswami

On the challenges of producing a newsletter from India, the value of keeping communities small, the double-edged sword of audience surveys, and how to do more for yourself by doing less.

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Best practices

Two Things To Know Before Launching Your Newsletter

At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?

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Best practices

A Big List of Things You Can A/B Test

A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.

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Best practices

15 Lessons From 30+ Years in Newsletters

CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.

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Newsletter success stories

David C. Baker Built a Million-Dollar Consulting Business Through His Newsletter

How does a consultant who never seems to pitch his own services, who doesn’t have a massive email list, and who gives so much away for free end up building a business that brings in seven figures a year? David C. Baker tells his story.

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Best practices

What You Need to Know About Gmail and Yahoo’s Big Changes for Newsletters

Fail to comply with these new rules and you’ll be unable to send to Gmail or Yahoo inboxes. Here’s what you need to do to stay compliant.

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Best practices

25 Ways to Measure the Success of Your Newsletter

Open rate and click rate aren’t the only ways to tell if your newsletter is successful. The best newsletters look at metrics around engagement, growth, monetization, and reader feedback to understand what’s working.

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Best practices

10 Mistakes Non-Profits Make in Their Newsletters — And How to Fix Them

So many non-profits make the same errors in their newsletters. Here’s how to adjust your strategy to avoid these mistakes.

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Ask a Deliverability Expert

10 Steps to Maintain Great Deliverability in 2024

Now’s the right time to take steps to stay in the inbox. Here are 10 things you should do as part of a January deliverability check-up.

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ESP Reviews

AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, or Substack: Which Is The Right ESP For Your Indie Newsletter?

There are a lot of email platforms to choose from. Here are six options that are actually worth a closer look.