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Best practices

What Is BIMI, and Should I Set It Up for My Brand? Here’s What You Need to Know

BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.

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Best practices

What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter? What You Need to Know

If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.

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Beyond the Inbox

The Secrets Behind Assistants vs. Agents? Content, Community — and a Newsletter with Priceless Intel

Warner Bailey created a meme page for Hollywood assistants. It grew into a weekly newsletter and eventually into an educational ecosystem for the TV and film industry’s next generation.

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Best practices

What I Learned About Newsletters in 2025

What I learned after working with about a hundred different newsletters in 2025 — and what you need to know about growth, AI, and staying relevant in the inbox

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Best practices

What I Wish I’d Known Before Launching My Newsletter

20+ newsletter operators share lessons on what newsletters to launch, how to balance all of your newsletter responsibilities, when to grow your team, and more.

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Best practices

7 Big Mistakes People Make When Selling Newsletter Ads

Are you undercharging for your ads? Not aligned on the metrics advertisers care most about? Not sure how to convince an advertiser to come back and sponsor your newsletter again? Fix these mistakes and you’ll be on your way to making more money from your ad strategy.

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Best practices

Eight Things You Should Do Now to Set Up Your Newsletter for Success in the New Year

Don’t wait until January to take care of some key tasks. Use these last few weeks of the year to review data, run surveys, and make big plans for the year ahead.

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Best practices

Eight Engaging Content Ideas For Non-Profits That Aren’t Fundraising Asks

Besides “donate now,” what else can a non-profit email their subscribers? There are a lot of things I’d try to engage readers in the moments between fundraisers.

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Beyond the Inbox

Inbox Meets Ink: Why These Indie Newsletters Branched Out Into Print

Some teams use print to create glossy products that drive significant revenue. These independent newsletter operators are thinking about print as a creative sandbox and, sometimes, a small new revenue stream. Here’s what they’ve learned about creating and selling print products to their readers.

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Best practices

Ways Your Newsletter Can Pay Off — That Don’t Involve Reader Revenue or Ads

A newsletter can open up all sorts of unexpected doors. It can unlock new career opportunities, collaborations, and even personal connections. Here’s how you can measure success with a newsletter in ways beyond your dashboards.