Here are the questions you’ll want to ask — and answers you’ll need — to improve your newsletter strategy.
Category: Best practices
Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.
At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.
One ESP says 63% of all clicks they see in emails come from bots. What’s happening — and what does that mean for your email strategy?
At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?
A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.
CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.
Fail to comply with these new rules and you’ll be unable to send to Gmail or Yahoo inboxes. Here’s what you need to do to stay compliant.
Open rate and click rate aren’t the only ways to tell if your newsletter is successful. The best newsletters look at metrics around engagement, growth, monetization, and reader feedback to understand what’s working.
So many non-profits make the same errors in their newsletters. Here’s how to adjust your strategy to avoid these mistakes.