Here’s a counterintuitive strategy that skyrockets your reply rate and turns your silent subscribers into engaged responders: Leaving yourself open to criticism. It might just be the secret sauce your newsletter needs.
Category: Best practices
No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems.
There are so many great ways to grow your list, but the best newsletter operators don’t just pick a handful of tactics. They operate in four different growth quadrants: Owned, earned, algorithmic, and paid. Here’s how you can use these strategies, too.
Here are the questions you’ll want to ask — and answers you’ll need — to improve your newsletter strategy.
Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.
At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.
One ESP says 63% of all clicks they see in emails come from bots. What’s happening — and what does that mean for your email strategy?
At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?
A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.
CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.