Readers want to connect to real people in their inbox. But not every team has the resources to let a writer take over an entire newsletter. Here are a few new ways to add voice to your work.
Author: Sarah Ebner
Sarah Ebner is an award-winning journalist and former executive editor at the Financial Times, where she was director of editorial growth and engagement. A specialist in newsletters and subscription journalism, she has also worked at the Telegraph, The Times and the BBC, and now writes and advises on editorial strategy and the future of media.