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Best practices

Want To Grow Your Audience? Start By Talking To Them

Newsletters like The Hustle use subscriber interviews to gather deep insights to improve their newsletter. Here’s how they do it.

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Ask a Deliverability Expert

How to Diagnose an Unexpected Drop in Open Rates and Engagement

If your open rates or click rates drop, there might be a deliverability problem that needs fixing. Yanna-Torry Aspraki explains how to identify the issue.

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Best practices

How to Use In-Newsletter Polls to Engage With and Learn From Your Audience

Polls give you the chance to learn more about your readers and build a better newsletter. Here’s how to use them effectively.