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Beyond the Inbox

Becoming a Dad Changed the Way I Think About Newsletters

Fatherhood changed the way I ask questions, handle mistakes, and even write alt text. Here’s what I’ve learned that I apply to my work.

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Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.

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Case Studies

How Two Successful Brands Use Litmus to QA, Test, and Stay in the Inbox

Peapod Digital Labs and BoyleSports use Litmus’s suite of tools to personalize, optimize and increase deliverability.

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Best practices

How to Add Personality and Personalization Into Your Emails

Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter.