Categories
The Inbox Awards

Here Are the Winners of the 2025 Inbox Awards

These six newsletters — from Help Scout, the Republic, Dense Discovery, the Financial Times, TextHacks, and Only In Your State — are innovating in remarkable ways. Here’s what you can learn from them about creating amazing experiences for the inbox.

Categories
Beyond the Inbox

How Are Journalism Schools Teaching Newsletter Skills?

No matter where a reporter works — from legacy newspapers to broadcast TV to digital outlets — there’s a good chance they’ll need to know how to use newsletters to engage their readers. Here’s how some of today’s journalism schools are teaching the next generation to use newsletters.

Categories
Best practices

13 Newsletters Every Newsroom Should Launch

Best-in-class publishers are launching lots of different newsletters to deliver stories and engage with their readers. Here’s what newsrooms like yours should consider launching next.

Categories
The International Inbox

How Anne-Kathrin Gerstlauer Built More Than a Consulting Business Around Her Newsletter, TextHacks

Like many consultants, Anne-Kathrin uses her newsletter to drive business. But she’s built something bigger than that, expanding her newsletter with paid subscriptions, ads, and even a licensing business.

Categories
The Inbox Awards

Here Are the Finalists for the Inaugural Inbox Awards

18 finalists made the cut. Now’s your turn to pick which newsletters created the most innovative strategies for content, design, engagement, growth, revenue, and technology.

Categories
Best practices

How to Monetize Your Newsletter With Ads

Just getting started with ads in your newsletter? Looking to level up your ad strategy? Here are a few ideas for ad formats, rates, and tools that can help you make more money for your newsletter.

Categories
Best practices

10 Things I Learned from Sending an Email Every Day for a Year

In 2024, I created a new newsletter that went out every single day — 366 emails in all. (It was a leap year!) It took a lot of work, but it also opened new doors for my business. Here’s what I learned from my daily newsletter experiment.

Categories
Ask a Newsletter Therapist

What Should I Do Next With My Newsletter? A Conversation With Kristen Hawley

Kristen Hawley’s been writing Expedite, a newsletter about the intersection of food and tech, since 2019. She started to feel lost with her newsletter, so she and Dan talked through a few potential paths. Here’s their conversation — and what Kristen did next with Expedite.

Categories
Best practices

The Eight Types of Emails

There are all sorts of emails you might send readers, from newsletters to transactional messages. Here’s how to incorporate all of these into your email strategy.

Categories
Best practices

Understanding Five Different Ad Pricing Models

There’s no one right way to price the ads in your newsletter. Here are five different ways to set your prices and help you to maximize your ad revenue.