Categories
Newsletter success stories

How I Used a Lead Magnet to Grow My Email List By 22%

I wanted to see if an original, data-driven resource could attract engaged readers and drive long-term growth. It did even better than I expected. Here’s exactly how I used that lead magnet to build my list.

Categories
Beyond the Inbox

Beyond the Ask: How Alumni Magazine Writers Turn Engagement into Support (and What Newsletter Writers Can Learn From Them)

The best alumni magazines, like the ones at the University of Chicago, combine storytelling and fundraising into one publication. There’s a lot that the newsletter world can learn from their example.

Categories
Best practices

What I Learned at The Newsletter Conference This Year

Don’t chase reach — chase resonance. Find a niche and scale things from there. And a whole bunch of other lessons, on topics ranging from newsletter metrics to growth, that stood out to me at the 2025 edition of The Newsletter Conference.

Categories
Best practices

How to Repackage Your Best Content Into Email Courses That Grow Your List and Convert Readers

An email course is an automated series designed to teach readers new skills, habits, or lessons. My newsletter list — and client base — took off as soon as I started building them. And the best part: With a course, you can stop writing new content and start teaching what you have. Here’s how you can use courses to grow and monetize your email list.

Categories
The Inbox Awards

Here Are the Winners of the 2025 Inbox Awards

These six newsletters — from Help Scout, the Republic, Dense Discovery, the Financial Times, TextHacks, and Only In Your State — are innovating in remarkable ways. Here’s what you can learn from them about creating amazing experiences for the inbox.

Categories
Beyond the Inbox

How Are Journalism Schools Teaching Newsletter Skills?

No matter where a reporter works — from legacy newspapers to broadcast TV to digital outlets — there’s a good chance they’ll need to know how to use newsletters to engage their readers. Here’s how some of today’s journalism schools are teaching the next generation to use newsletters.

Categories
Best practices

13 Newsletters Every Newsroom Should Launch

Best-in-class publishers are launching lots of different newsletters to deliver stories and engage with their readers. Here’s what newsrooms like yours should consider launching next.

Categories
The International Inbox

How Anne-Kathrin Gerstlauer Built More Than a Consulting Business Around Her Newsletter, TextHacks

Like many consultants, Anne-Kathrin uses her newsletter to drive business. But she’s built something bigger than that, expanding her newsletter with paid subscriptions, ads, and even a licensing business.

Categories
The Inbox Awards

Here Are the Finalists for the Inaugural Inbox Awards

18 finalists made the cut. Now’s your turn to pick which newsletters created the most innovative strategies for content, design, engagement, growth, revenue, and technology.

Categories
Best practices

How to Monetize Your Newsletter With Ads

Just getting started with ads in your newsletter? Looking to level up your ad strategy? Here are a few ideas for ad formats, rates, and tools that can help you make more money for your newsletter.