Categories
Best practices

The Eight Types of Emails

There are all sorts of emails you might send readers, from newsletters to transactional messages. Here’s how to incorporate all of these into your email strategy.

Categories
Best practices

Understanding Five Different Ad Pricing Models

There’s no one right way to price the ads in your newsletter. Here are five different ways to set your prices and help you to maximize your ad revenue.

Categories
Best practices

How, When, and Where to Engage With Your Newsletter Community

Should you reply to readers? Should you engage with them in a comment thread or a digital community? Six newsletter writers explained how they handle reader engagement.

Categories
Best practices

17 Tactics to Engage New Paid Subscribers, Members, Donors, or Customers

That first time a reader chooses to support your work is just the start of your relationship with them. Here’s how to keep those supporters coming back again and again.

Categories
Best practices

What I Learned About Newsletters in 2024

From send-time optimization to newsletter growth to new launches, here’s what I learned this year about sending great emails.

Categories
Best practices

What I Wish I’d Known Before Launching My Newsletter

From experimentation to monetization to growth, here’s the advice 25 newsletter operators wish they’d gotten at the very start.

Categories
The International Inbox

Diversify, Monetize, Share: The Republic’s Strategy to Build a Mission-Led Newsletter

In 2018, Wale Lawal started a student publication in Nigeria to cover critical African issues. Six years later, they’ve raised $800,000 and are building a fully-fledged media company — with newsletters at the center of their strategy.

Categories
Best practices

How the 1/5/10 Strategy Can Improve Your Daily Newsletter

Writing a daily or weekly newsletter? This strategy can help you design a better newsletter for your readers.

Categories
Case Studies

13 Questions to Ask to Improve Your Newsletter Sign-Up Page

A great landing page can help you grow your newsletter so much faster. Here’s how to optimize your copy and design to make your page even more effective.

Categories
Best practices

Want To Grow Your Audience? Start By Talking To Them

Newsletters like The Hustle use subscriber interviews to gather deep insights to improve their newsletter. Here’s how they do it.