Everyone wants to build a better newsletter. But for many newsrooms and non-profits, focusing instead on the structure around the newsletter — including growth, monetization, metrics, and automations — will allow you to build a better email strategy for your org.
Category: Best practices
There are many best practices that are easy to implement and that will make a big difference in your strategy. They’ll help you grow your list, get more engagement, and make more money. Here’s what you need to tackle next.
Want to host an event for your audience but don’t know where to start? Here’s what you need to do to get started — and make money off the event, too.
Here’s a counterintuitive strategy that skyrockets your reply rate and turns your silent subscribers into engaged responders: Leaving yourself open to criticism. It might just be the secret sauce your newsletter needs.
No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems.
There are so many great ways to grow your list, but the best newsletter operators don’t just pick a handful of tactics. They operate in four different growth quadrants: Owned, earned, algorithmic, and paid. Here’s how you can use these strategies, too.
Here are the questions you’ll want to ask — and answers you’ll need — to improve your newsletter strategy.
Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.
At the heart of authentication are two tools that every email sender should be using: SPF and DKIM. Here’s what you need to do to set things up for your newsletter.
One ESP says 63% of all clicks they see in emails come from bots. What’s happening — and what does that mean for your email strategy?