Categories
Best practices

11 Super Common Newsletter Questions, Answered

How long should my newsletter be? What if my sending schedule is a little inconsistent? How much money should I be making? Here are the answers you need.

Categories
Best practices

What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter? What You Need to Know

If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.

Categories
Best practices

The Best Piece of Advice I Ever Got About Newsletters

We asked 20+ newsletter operators for their favorite piece of newsletter advice. Here’s what they told us about building a great product, engaging with readers, and a whole lot more.

Categories
Best practices

How to Use In-Newsletter Polls to Engage With and Learn From Your Audience

Polls give you the chance to learn more about your readers and build a better newsletter. Here’s how to use them effectively.

Categories
Best practices

Think Your Newsletter Needs an Overhaul? Here’s Why It Probably Doesn’t (Yet)

Everyone wants to build a better newsletter. But for many newsrooms and non-profits, focusing instead on the structure around the newsletter — including growth, monetization, metrics, and automations — will allow you to build a better email strategy for your org.

Categories
Best practices

Obvious Best Practices Too Many Newsletters Still Don’t Do

There are many best practices that are easy to implement and that will make a big difference in your strategy. They’ll help you grow your list, get more engagement, and make more money. Here’s what you need to tackle next.

Categories
Best practices

From Private Dinners to Epic Conferences: A Guide to Throwing an Event for Your Newsletter Readers

Want to host an event for your audience but don’t know where to start? Here’s what you need to do to get started — and make money off the event, too.

Categories
Best practices

The Secret Strategy to Ramp Up Your Reply Rate

Here’s a counterintuitive strategy that skyrockets your reply rate and turns your silent subscribers into engaged responders: Leaving yourself open to criticism. It might just be the secret sauce your newsletter needs.

Categories
Best practices

The Newsletter Advice I Give Again and Again

No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems.

Categories
Best practices

The Four Newsletter Growth Quadrants

There are so many great ways to grow your list, but the best newsletter operators don’t just pick a handful of tactics. They operate in four different growth quadrants: Owned, earned, algorithmic, and paid. Here’s how you can use these strategies, too.