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Best practices

What I Learned About Newsletters in 2024

From send-time optimization to newsletter growth to new launches, here’s what I learned this year about sending great emails.

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Best practices

What I Wish I’d Known Before Launching My Newsletter

From experimentation to monetization to growth, here’s the advice 25 newsletter operators wish they’d gotten at the very start.

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The International Inbox

Diversify, Monetize, Share: The Republic’s Strategy to Build a Mission-Led Newsletter

In 2018, Wale Lawal started a student publication in Nigeria to cover critical African issues. Six years later, they’ve raised $800,000 and are building a fully-fledged media company — with newsletters at the center of their strategy.

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Best practices

How the 1/5/10 Strategy Can Improve Your Daily Newsletter

Writing a daily or weekly newsletter? This strategy can help you design a better newsletter for your readers.

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Best practices

How to Use In-Newsletter Polls to Engage With and Learn From Your Audience

Polls give you the chance to learn more about your readers and build a better newsletter. Here’s how to use them effectively.

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Best practices

Think Your Newsletter Needs an Overhaul? Here’s Why It Probably Doesn’t (Yet)

Everyone wants to build a better newsletter. But for many newsrooms and non-profits, focusing instead on the structure around the newsletter — including growth, monetization, metrics, and automations — will allow you to build a better email strategy for your org.