Categories
Best practices

How to Run a Great Local Events Newsletter

A newsletter that curates local events has huge potential. Here’s how a handful of successful events newsletters have grown their lists and found ways to drive revenue.

Categories
Best practices

How I’m Using AI With My Newsletter

Artificial intelligence can be helpful for creating processes, coming up with ideas, and helping you analyze results. Here are a few ways I’m using it to improve my newsletter.

Categories
Best practices

How to Get Your Logo Into the Inbox

Adding your logo to Apple, Gmail, or Yahoo inboxes is an easy way to boost engagement with your newsletters. Here are both free and paid options for getting your logo in front of readers in those inboxes.

Categories
Best practices

What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter? What You Need to Know

If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.

Categories
Beyond the Inbox

The Secrets Behind Assistants vs. Agents? Content, Community — and a Newsletter with Priceless Intel

Warner Bailey created a meme page for Hollywood assistants. It grew into a weekly newsletter and eventually into an educational ecosystem for the TV and film industry’s next generation.

Categories
Best practices

What I Learned About Newsletters in 2025

What I learned after working with about a hundred different newsletters in 2025 — and what you need to know about growth, AI, and staying relevant in the inbox

Categories
Best practices

What I Wish I’d Known Before Launching My Newsletter

20+ newsletter operators share lessons on what newsletters to launch, how to balance all of your newsletter responsibilities, when to grow your team, and more.

Categories
Best practices

7 Big Mistakes People Make When Selling Newsletter Ads

Are you undercharging for your ads? Not aligned on the metrics advertisers care most about? Not sure how to convince an advertiser to come back and sponsor your newsletter again? Fix these mistakes and you’ll be on your way to making more money from your ad strategy.

Categories
Best practices

Eight Things You Should Do Now to Set Up Your Newsletter for Success in the New Year

Don’t wait until January to take care of some key tasks. Use these last few weeks of the year to review data, run surveys, and make big plans for the year ahead.

Categories
Best practices

Eight Engaging Content Ideas For Non-Profits That Aren’t Fundraising Asks

Besides “donate now,” what else can a non-profit email their subscribers? There are a lot of things I’d try to engage readers in the moments between fundraisers.