What I learned after working with about a hundred different newsletters in 2025 — and what you need to know about growth, AI, and staying relevant in the inbox
Tag: Newsletter Advice
20+ newsletter operators share lessons on what newsletters to launch, how to balance all of your newsletter responsibilities, when to grow your team, and more.
Don’t wait until January to take care of some key tasks. Use these last few weeks of the year to review data, run surveys, and make big plans for the year ahead.
Besides “donate now,” what else can a non-profit email their subscribers? There are a lot of things I’d try to engage readers in the moments between fundraisers.
This year, I ran ad campaigns for eight different newsletters, helping them acquire thousands of newsletter subscribers. I learned a lot from the process. One of the biggest lessons: It’s easy to spend your money unwisely on platforms like Meta. Here’s what you need to know if you’re trying to grow through paid ads.
The best books can help us rethink the way we think about our writing and our readers. These 14 books helped us improve our own work. Hopefully, you’ll find one, too, that helps you better understand and write your own newsletter.
You might want to adjust your sending cadence based on a few factors, from the time you have to produce each email to the way you monetize your newsletter. Here’s how to figure out what frequency makes sense for you.
When you personalize emails in silos, your audience sees the inconsistency in their inbox. For a smarter email strategy, it’s time to look at the bigger picture to better serve each individual reader.
In 2020, Priti Patnaik launched a newsletter to cover public health for policymakers and professionals in the space. Five years later, she’s built an audience of 6,000+ readers — with a $350/year subscription, plus events and even two books for sale. Here’s what she’s learned about building a newsletter and nurturing an audience.
There are plenty of reasons to be skeptical of email. There are so many newsletters out there, newsletter data isn’t great, and yes, there are long-term threats from AI. But a few killer features still make newsletters something worth investing in.