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Best practices

17 Tactics to Engage New Paid Subscribers, Members, Donors, or Customers

That first time a reader chooses to support your work is just the start of your relationship with them. Here’s how to keep those supporters coming back again and again.

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Best practices

What I Learned About Newsletters in 2024

From send-time optimization to newsletter growth to new launches, here’s what I learned this year about sending great emails.

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Best practices

What I Wish I’d Known Before Launching My Newsletter

From experimentation to monetization to growth, here’s the advice 25 newsletter operators wish they’d gotten at the very start.

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The International Inbox

Diversify, Monetize, Share: The Republic’s Strategy to Build a Mission-Led Newsletter

In 2018, Wale Lawal started a student publication in Nigeria to cover critical African issues. Six years later, they’ve raised $800,000 and are building a fully-fledged media company — with newsletters at the center of their strategy.

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Best practices

The Best Piece of Advice I Ever Got About Newsletters

We asked 20+ newsletter operators for their favorite piece of newsletter advice. Here’s what they told us about building a great product, engaging with readers, and a whole lot more.