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Best practices

Obvious Best Practices Too Many Newsletters Still Don’t Do

There are many best practices that are easy to implement and that will make a big difference in your strategy. They’ll help you grow your list, get more engagement, and make more money. Here’s what you need to tackle next.

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Newsletter success stories

The News Might Be the Most Successful Newsletter You’ve Never Heard Of

They’ve got two million active subscribers, eight different newsletters, 30+ staffers, and multiple revenue streams. So how did they manage to stay under the radar? They’re based in Brazil and only publish in Portuguese.

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Best practices

The Secret Strategy to Ramp Up Your Reply Rate

Here’s a counterintuitive strategy that skyrockets your reply rate and turns your silent subscribers into engaged responders: Leaving yourself open to criticism. It might just be the secret sauce your newsletter needs.

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Best practices

The Newsletter Advice I Give Again and Again

No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems.

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Newsletter success stories

After 23 Years, The Borowitz Report is as Successful as Ever

The Borowitz Report was founded in 2001 but only launched a paid newsletter offering in March 2024. Now it’s got tens of thousands of paying subscribers. Here’s why Andy Borowitz’s readers keep following — and supporting — him.

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Ask a Newsletter Therapist

What Should I Do Next With My Newsletter? A Conversation With Claire Zulkey

Claire’s been building a successful newsletter, Evil Witches, since 2018. It’s grown into a product with nearly 1,000 paying subscribers. But Claire felt stuck with her newsletter. So Claire and Dan talked through a few options. Here’s their conversation — and what Claire did next with Evil Witches.

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Newsletter success stories

How Isaac Saul Built Tangle Into a Million-Dollar Newsletter

Tangle, a daily newsletter that goes in-depth on one big news topic per day, now has 100,000 readers and more than 16,000 paying members. Founder Isaac Saul explains how he built it.

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Best practices

10 Questions to Help You Build a Better Newsletter

Here are the questions you’ll want to ask — and answers you’ll need — to improve your newsletter strategy.

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The International Inbox

How Vidar Bergum Publishes Two Newsletters in Two Languages

In 2015, Bergum left a career in finance, moved to Istanbul, and started a food blog. A decade later, he publishes two newsletters in two languages — with four different revenue streams. Here’s how he manages it all.

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Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.