There are plenty of reasons to be skeptical of email. There are so many newsletters out there, newsletter data isn’t great, and yes, there are long-term threats from AI. But a few killer features still make newsletters something worth investing in.
Tag: Learnings from indie newsletters
There are lots of ways to retain your supporters, but one of the most effective is to send a monthly, behind-the-scenes newsletter to tell supporters more about your team and your strategy. Here’s how to create one of these newsletters for your publication or business.
Two years ago, Fernando Caralt took a newsletter format he loved and adapted it for a Mexican audience. Now it reaches 140,000 readers and will bring in nearly $200,000 in revenue. But there’s one interesting twist: Fernando’s never lived in Mexico, and he runs the entire operation from the U.S.
You don’t need to be a designer to create a beautiful newsletter that will stand out in the inbox. These newsletters use small design elements that anyone can incorporate into their email strategy.
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The 10 Laws of Great Newsletters
Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.
Everyone makes mistakes with their newsletter. These could be as small as a typo or something so big that it demands a full apology. And sometimes, the mistakes are the things you don’t do — the newsletters you don’t launch, the tactics you wish you had tried. We asked some friends and colleagues to share their biggest newsletter mistake. Here’s what they told us.
Just a few years ago, Girls’ Night In had nearly 180,000 subscribers, a team of seven full-time staffers, and $2 million per year in revenue. Then GNI’s founder, Alisha Ramos, decided to downsize and return to her solo roots. Here’s why.
I wanted to see if an original, data-driven resource could attract engaged readers and drive long-term growth. It did even better than I expected. Here’s exactly how I used that lead magnet to build my list.
Don’t chase reach — chase resonance. Find a niche and scale things from there. And a whole bunch of other lessons, on topics ranging from newsletter metrics to growth, that stood out to me at the 2025 edition of The Newsletter Conference.
An email course is an automated series designed to teach readers new skills, habits, or lessons. My newsletter list — and client base — took off as soon as I started building them. And the best part: With a course, you can stop writing new content and start teaching what you have. Here’s how you can use courses to grow and monetize your email list.