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Beyond the Inbox

14 Books That Shaped the Way We Think About Newsletters

The best books can help us rethink the way we think about our writing and our readers. These 14 books helped us improve our own work. Hopefully, you’ll find one, too, that helps you better understand and write your own newsletter.

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Best practices

How Often Should I Actually Send My Newsletter?

You might want to adjust your sending cadence based on a few factors, from the time you have to produce each email to the way you monetize your newsletter. Here’s how to figure out what frequency makes sense for you.

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Best practices

11 Design Ideas You Should Steal For Your Newsletter

You don’t need to be a designer to create a beautiful newsletter that will stand out in the inbox. These newsletters use small design elements that anyone can incorporate into their email strategy.

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Best practices

One Newsletter Mistake I Wish I Could Take Back

Everyone makes mistakes with their newsletter. These could be as small as a typo or something so big that it demands a full apology. And sometimes, the mistakes are the things you don’t do — the newsletters you don’t launch, the tactics you wish you had tried. We asked some friends and colleagues to share their biggest newsletter mistake. Here’s what they told us.

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Beyond the Inbox

Beyond the Ask: How Alumni Magazine Writers Turn Engagement into Support (and What Newsletter Writers Can Learn From Them)

The best alumni magazines, like the ones at the University of Chicago, combine storytelling and fundraising into one publication. There’s a lot that the newsletter world can learn from their example.

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Best practices

Understanding Five Different Ad Pricing Models

There’s no one right way to price the ads in your newsletter. Here are five different ways to set your prices and help you to maximize your ad revenue.

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Best practices

What I Wish I’d Known Before Launching My Newsletter

From experimentation to monetization to growth, here’s the advice 25 newsletter operators wish they’d gotten at the very start.

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Best practices

Obvious Best Practices Too Many Newsletters Still Don’t Do

There are many best practices that are easy to implement and that will make a big difference in your strategy. They’ll help you grow your list, get more engagement, and make more money. Here’s what you need to tackle next.

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Best practices

The Newsletter Advice I Give Again and Again

No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems.

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Beyond the Inbox

Becoming a Dad Changed the Way I Think About Newsletters

Fatherhood changed the way I ask questions, handle mistakes, and even write alt text. Here’s what I’ve learned that I apply to my work.