Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers.
Tag: Best practices for newsrooms + publishers
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The Six Types of Welcome Emails
Every newsletter needs a great welcome series. Here’s why you should build one, what types of emails to include, and how many emails to send.
The best way to deal with a blocklist? Don’t get on one in the first place. Here’s how you can stay off blocklists, out of the spam folder, and in the inbox.
Let’s talk about which makes sense for you — and how to keep spammy sign-ups off your email list.
Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter.
With open rates becoming less reliable, the FT needed a way to better measure the success of their email strategy. They found it through surveys.