Everyone makes mistakes with their newsletter. These could be as small as a typo or something so big that it demands a full apology. And sometimes, the mistakes are the things you don’t do — the newsletters you don’t launch, the tactics you wish you had tried. We asked some friends and colleagues to share their biggest newsletter mistake. Here’s what they told us.
Tag: Best practices for newsrooms + publishers
From the impact of bot clicks to a new accessibility law in Europe, here’s what you should be keeping your eye on as 2025 rolls on.
You don’t always have lots of time, resources, or budget to grow your newsletter. That’s OK. Here are tactics that absolutely anyone can implement in just a few minutes.
The best alumni magazines, like the ones at the University of Chicago, combine storytelling and fundraising into one publication. There’s a lot that the newsletter world can learn from their example.
Don’t chase reach — chase resonance. Find a niche and scale things from there. And a whole bunch of other lessons, on topics ranging from newsletter metrics to growth, that stood out to me at the 2025 edition of The Newsletter Conference.
Best-in-class publishers are launching lots of different newsletters to deliver stories and engage with their readers. Here’s what newsrooms like yours should consider launching next.
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The Eight Types of Emails
There are all sorts of emails you might send readers, from newsletters to transactional messages. Here’s how to incorporate all of these into your email strategy.
Should you reply to readers? Should you engage with them in a comment thread or a digital community? Six newsletter writers explained how they handle reader engagement.
From experimentation to monetization to growth, here’s the advice 25 newsletter operators wish they’d gotten at the very start.
A great landing page can help you grow your newsletter so much faster. Here’s how to optimize your copy and design to make your page even more effective.