Categories
Best practices

The Eight Types of Emails

There are all sorts of emails you might send readers, from newsletters to transactional messages. Here’s how to incorporate all of these into your email strategy.

Categories
Best practices

How, When, and Where to Engage With Your Newsletter Community

Should you reply to readers? Should you engage with them in a comment thread or a digital community? Six newsletter writers explained how they handle reader engagement.

Categories
Best practices

What I Wish I’d Known Before Launching My Newsletter

From experimentation to monetization to growth, here’s the advice 25 newsletter operators wish they’d gotten at the very start.

Categories
Case Studies

13 Questions to Ask to Improve Your Newsletter Sign-Up Page

A great landing page can help you grow your newsletter so much faster. Here’s how to optimize your copy and design to make your page even more effective.

Categories
Best practices

Want To Grow Your Audience? Start By Talking To Them

Newsletters like The Hustle use subscriber interviews to gather deep insights to improve their newsletter. Here’s how they do it.

Categories
Best practices

How I Named My Newsletter

We asked more than a dozen newsletter operators how they named their newsletter — and why. Here’s what they told us.

Categories
Best practices

11 Super Common Newsletter Questions, Answered

How long should my newsletter be? What if my sending schedule is a little inconsistent? How much money should I be making? Here are the answers you need.

Categories
Best practices

What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter? What You Need to Know

If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.

Categories
Best practices

How to Use In-Newsletter Polls to Engage With and Learn From Your Audience

Polls give you the chance to learn more about your readers and build a better newsletter. Here’s how to use them effectively.

Categories
Best practices

Obvious Best Practices Too Many Newsletters Still Don’t Do

There are many best practices that are easy to implement and that will make a big difference in your strategy. They’ll help you grow your list, get more engagement, and make more money. Here’s what you need to tackle next.