Categories
Best practices

How I Named My Newsletter

We asked more than a dozen newsletter operators how they named their newsletter — and why. Here’s what they told us.

Categories
Best practices

11 Super Common Newsletter Questions, Answered

How long should my newsletter be? What if my sending schedule is a little inconsistent? How much money should I be making? Here are the answers you need.

Categories
Best practices

What Is a Common Mark Certificate, and Should I Set It Up for My Newsletter? What You Need to Know

If you want to get your logo into inboxes, the CMC can help you do it — and ensure your logo displays in both Gmail and Yahoo inboxes.

Categories
Best practices

How to Use In-Newsletter Polls to Engage With and Learn From Your Audience

Polls give you the chance to learn more about your readers and build a better newsletter. Here’s how to use them effectively.

Categories
Best practices

Obvious Best Practices Too Many Newsletters Still Don’t Do

There are many best practices that are easy to implement and that will make a big difference in your strategy. They’ll help you grow your list, get more engagement, and make more money. Here’s what you need to tackle next.

Categories
Best practices

The Newsletter Advice I Give Again and Again

No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems.

Categories
Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.

Categories
Newsletter monetization

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.

Categories
Newsletter success stories

How the Toronto Star Uses Promotional Emails to Grow Their Lists Fast

The Star can quickly add 10,000+ emails on a list by promoting new newsletters to their existing readers. Their director of newsletters explains how they’ve built that growth strategy.

Categories
Best practices

Two Things To Know Before Launching Your Newsletter

At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?