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Best practices

Three Questions Everyone Should Ask in a Survey

Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers.

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Indie newsletters

These 5 Newsletters Took A Break From Publishing. Here’s How They Did It.

Newsletter writers are increasingly taking time off to grow their families, recharge with a vacation, or cope with burnout. Here’s what you can learn from those who’ve taken a break from writing their newsletter.

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Best practices

The Six Types of Welcome Emails

Every newsletter needs a great welcome series. Here’s why you should build one, what types of emails to include, and how many emails to send.

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Best practices

How to Add Personality and Personalization Into Your Emails

Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter.