Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.
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Tag: Best practices for indie newsletters
Everyone makes mistakes with their newsletter. These could be as small as a typo or something so big that it demands a full apology. And sometimes, the mistakes are the things you don’t do — the newsletters you don’t launch, the tactics you wish you had tried. We asked some friends and colleagues to share their biggest newsletter mistake. Here’s what they told us.
From the impact of bot clicks to a new accessibility law in Europe, here’s what you should be keeping your eye on as 2025 rolls on.
Just a few years ago, Girls’ Night In had nearly 180,000 subscribers, a team of seven full-time staffers, and $2 million per year in revenue. Then GNI’s founder, Alisha Ramos, decided to downsize and return to her solo roots. Here’s why.
I wanted to see if an original, data-driven resource could attract engaged readers and drive long-term growth. It did even better than I expected. Here’s exactly how I used that lead magnet to build my list.
The best alumni magazines, like the ones at the University of Chicago, combine storytelling and fundraising into one publication. There’s a lot that the newsletter world can learn from their example.
Don’t chase reach — chase resonance. Find a niche and scale things from there. And a whole bunch of other lessons, on topics ranging from newsletter metrics to growth, that stood out to me at the 2025 edition of The Newsletter Conference.
An email course is an automated series designed to teach readers new skills, habits, or lessons. My newsletter list — and client base — took off as soon as I started building them. And the best part: With a course, you can stop writing new content and start teaching what you have. Here’s how you can use courses to grow and monetize your email list.
No matter where a reporter works — from legacy newspapers to broadcast TV to digital outlets — there’s a good chance they’ll need to know how to use newsletters to engage their readers. Here’s how some of today’s journalism schools are teaching the next generation to use newsletters.
Like many consultants, Anne-Kathrin uses her newsletter to drive business. But she’s built something bigger than that, expanding her newsletter with paid subscriptions, ads, and even a licensing business.