Newsletter writers are increasingly taking time off to grow their families, recharge with a vacation, or cope with burnout. Here’s what you can learn from those who’ve taken a break from writing their newsletter.
Over the past seven years, Virginia Sole-Smith’s grown Burnt Toast into a product that brings in six figures annually. Here’s what she’s learned about deciding what content to paywall, what kind of perks to give away to paying subscribers, and why her reader surveys are designed to get feedback from superfans.
Moby never set out to build an ad business around their newsletter. But with 250,000 subscribers — and some help from Who Sponsors Stuff — they’ve created a 7-figure ad strategy. Here’s what others can learn from their story.
Want to sell more subscriptions? Advisorator’s Jared Newman discovered one tactic that worked for his newsletter: Giving away more content.
After five years, I’m shifting from a monthly Google Doc to a weekly email newsletter. Here’s how I made the decision — and what’s next for readers like you.
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Not a Newsletter: September 2023
Welcome to the September — and final — edition of Not a Newsletter, a semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective. Thank you to this month’s sponsors: PostApex, a solution to help you secure premium advertisers for your email newsletter; Sponsy, a tool that might be able […]
In 2021, Léa Lejeune co-founded Plan Cash, a French-language newsletter to help women invest better. Now they’re offering paid training courses, 1-to-1 financial consulting — and even taking on investments for Plan Cash itself.
Peapod Digital Labs and BoyleSports use Litmus’s suite of tools to personalize, optimize and increase deliverability.
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The Six Types of Welcome Emails
Every newsletter needs a great welcome series. Here’s why you should build one, what types of emails to include, and how many emails to send.
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Not a Newsletter: August 2023
Welcome to the August edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]