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Newsletter monetization

How I Sold $12,500 in eBooks From My Newsletter

You don’t need to have a huge newsletter audience to successfully monetize. Here’s how Notes from a Hired Pen leveraged a small newsletter list into big sales.

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Ask a Deliverability Expert

Ask a Deliverability Expert: How Do I Get Off a Spamhaus Blocklist?

If your domain’s been blocklisted, you won’t be able to get your newsletter to readers. But why might your domain end up on a blocklist? And how do you get off of one? Let’s get your questions answered.

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Indie newsletters

Come For the Newsletter, Stay For the Discord: Why Some Newsletters Have Private Communities for Their Subscribers.

Building a community through Discord or Slack could be a way to deepen engagement with readers and drive additional revenue. But it comes with a lot of work — and some potential headaches.

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Indie newsletters

These 5 Newsletters Took A Break From Publishing. Here’s How They Did It.

Newsletter writers are increasingly taking time off to grow their families, recharge with a vacation, or cope with burnout. Here’s what you can learn from those who’ve taken a break from writing their newsletter.

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Indie newsletters

Burnt Toast Allowed Virginia Sole-Smith To Quit Her Day Job. Here’s How She Did It.

Over the past seven years, Virginia Sole-Smith’s grown Burnt Toast into a product that brings in six figures annually. Here’s what she’s learned about deciding what content to paywall, what kind of perks to give away to paying subscribers, and why her reader surveys are designed to get feedback from superfans.

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Case Studies

How Moby Built a Million-Dollar Ad Strategy With The Help of Who Sponsors Stuff

Moby never set out to build an ad business around their newsletter. But with 250,000 subscribers — and some help from Who Sponsors Stuff — they’ve created a 7-figure ad strategy. Here’s what others can learn from their story.

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Indie newsletters

How Giving Away More Content for Free Helped Me Get — and Convert — More Subscribers

Want to sell more subscriptions? Advisorator’s Jared Newman discovered one tactic that worked for his newsletter: Giving away more content.

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Not a Newsletter

Why I’m Shutting Down Not a Newsletter

After five years, I’m shifting from a monthly Google Doc to a weekly email newsletter. Here’s how I made the decision — and what’s next for readers like you.

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Not a Newsletter

Not a Newsletter: September 2023

Welcome to the September — and final — edition of Not a Newsletter, a semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective. Thank you to this month’s sponsors: PostApex, a solution to help you secure premium advertisers for your email newsletter; Sponsy, a tool that might be able […]

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Indie newsletters

How Plan Cash Turned a Newsletter Into a Platform For Financial Literacy

In 2021, Léa Lejeune co-founded Plan Cash, a French-language newsletter to help women invest better. Now they’re offering paid training courses, 1-to-1 financial consulting — and even taking on investments for Plan Cash itself.