A custom IP address could help with deliverability — but only if you’re growing fast and sending to a high volume of emails every month. Here’s how to decide if it’s the right move for you.
Category: Best practices
Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers.
If your domain’s been blocklisted, you won’t be able to get your newsletter to readers. But why might your domain end up on a blocklist? And how do you get off of one? Let’s get your questions answered.
Categories
The Six Types of Welcome Emails
Every newsletter needs a great welcome series. Here’s why you should build one, what types of emails to include, and how many emails to send.
DMARC is one of the best ways to keep your email communications and reputation secure. Here’s what you need to know about setting it up for your brand.
The best way to deal with a blocklist? Don’t get on one in the first place. Here’s how you can stay off blocklists, out of the spam folder, and in the inbox.
Let’s talk about which makes sense for you — and how to keep spammy sign-ups off your email list.
If your company is going through a rebrand, it may affect your deliverability. Here’s what you need to know to keep your emails out of the spam folder.
Personality is all about you and your voice. Personalization is about a reader’s interests or needs. Here are strategies to insert both into your newsletter.
BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process.