No matter where a reporter works — from legacy newspapers to broadcast TV to digital outlets — there’s a good chance they’ll need to know how to use newsletters to engage their readers. Here’s how some of today’s journalism schools are teaching the next generation to use newsletters.
Tag: Understanding your audience
Best-in-class publishers are launching lots of different newsletters to deliver stories and engage with their readers. Here’s what newsrooms like yours should consider launching next.
At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?