They’ve got two million active subscribers, eight different newsletters, 30+ staffers, and multiple revenue streams. So how did they manage to stay under the radar? They’re based in Brazil and only publish in Portuguese.
Tag: Strategies for indie newsletters
The Borowitz Report was founded in 2001 but only launched a paid newsletter offering in March 2024. Now it’s got tens of thousands of paying subscribers. Here’s why Andy Borowitz’s readers keep following — and supporting — him.
Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.
On the challenges of producing a newsletter from India, the value of keeping communities small, the double-edged sword of audience surveys, and how to do more for yourself by doing less.
Building a community through Discord or Slack could be a way to deepen engagement with readers and drive additional revenue. But it comes with a lot of work — and some potential headaches.
Newsletter writers are increasingly taking time off to grow their families, recharge with a vacation, or cope with burnout. Here’s what you can learn from those who’ve taken a break from writing their newsletter.
Over the past seven years, Virginia Sole-Smith’s grown Burnt Toast into a product that brings in six figures annually. Here’s what she’s learned about deciding what content to paywall, what kind of perks to give away to paying subscribers, and why her reader surveys are designed to get feedback from superfans.
Want to sell more subscriptions? Advisorator’s Jared Newman discovered one tactic that worked for his newsletter: Giving away more content.
Gaía Passarelli’s Tá Todo Mundo Tentando newsletter is growing — and it’s one of several successful independent newsletters in Brazil.