There are lots of ways to retain your supporters, but one of the most effective is to send a monthly, behind-the-scenes newsletter to tell supporters more about your team and your strategy. Here’s how to create one of these newsletters for your publication or business.
Tag: Newsletter Advice
You don’t need to be a designer to create a beautiful newsletter that will stand out in the inbox. These newsletters use small design elements that anyone can incorporate into their email strategy.
Everyone makes mistakes with their newsletter. These could be as small as a typo or something so big that it demands a full apology. And sometimes, the mistakes are the things you don’t do — the newsletters you don’t launch, the tactics you wish you had tried. We asked some friends and colleagues to share their biggest newsletter mistake. Here’s what they told us.
You don’t always have lots of time, resources, or budget to grow your newsletter. That’s OK. Here are tactics that absolutely anyone can implement in just a few minutes.
The best alumni magazines, like the ones at the University of Chicago, combine storytelling and fundraising into one publication. There’s a lot that the newsletter world can learn from their example.
Don’t chase reach — chase resonance. Find a niche and scale things from there. And a whole bunch of other lessons, on topics ranging from newsletter metrics to growth, that stood out to me at the 2025 edition of The Newsletter Conference.
No matter where a reporter works — from legacy newspapers to broadcast TV to digital outlets — there’s a good chance they’ll need to know how to use newsletters to engage their readers. Here’s how some of today’s journalism schools are teaching the next generation to use newsletters.
In 2024, I created a new newsletter that went out every single day — 366 emails in all. (It was a leap year!) It took a lot of work, but it also opened new doors for my business. Here’s what I learned from my daily newsletter experiment.
That first time a reader chooses to support your work is just the start of your relationship with them. Here’s how to keep those supporters coming back again and again.
From send-time optimization to newsletter growth to new launches, here’s what I learned this year about sending great emails.