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Best practices

What I Wish I’d Known Before Launching My Newsletter

From experimentation to monetization to growth, here’s the advice 25 newsletter operators wish they’d gotten at the very start.

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Best practices

The Newsletter Advice I Give Again and Again

No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems.

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Best practices

10 Questions to Help You Build a Better Newsletter

Here are the questions you’ll want to ask — and answers you’ll need — to improve your newsletter strategy.

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Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.

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Newsletter success stories

From In-Person to Inbox: How Poynter Transformed A Hands-On Workshop Into an Email Course

How Poynter adapted its Work-Life Chemistry workshop into a six-part email series — and started charging $50 per student.

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Newsletter monetization

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.

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Newsletter success stories

How the Toronto Star Uses Promotional Emails to Grow Their Lists Fast

The Star can quickly add 10,000+ emails on a list by promoting new newsletters to their existing readers. Their director of newsletters explains how they’ve built that growth strategy.

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Best practices

15 Lessons From 30+ Years in Newsletters

CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.

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Best practices

What I Wish I’d Known Before Launching My Newsletter

We asked more than 20 newsletter operators for the advice they wish they’d gotten. From content strategy to growth best practices, here’s what they told us.

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Best practices

19 Great Newsletter Landing Pages You Can Learn From

A well-built landing page can help you grow your newsletter faster. Here are landing page best practices to utilize and great examples to borrow from.