Everyone wants to build a better newsletter. But for many newsrooms and non-profits, focusing instead on the structure around the newsletter — including growth, monetization, metrics, and automations — will allow you to build a better email strategy for your org.
Tag: Email metrics
Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.
One ESP says 63% of all clicks they see in emails come from bots. What’s happening — and what does that mean for your email strategy?
Keep an eye on spam complaints and inactive readers. They’re among the signals that matter most when trying to stay in the inbox.