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Best practices

11 Super Common Newsletter Questions, Answered

How long should my newsletter be? What if my sending schedule is a little inconsistent? How much money should I be making? Here are the answers you need.

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Best practices

How to Use In-Newsletter Polls to Engage With and Learn From Your Audience

Polls give you the chance to learn more about your readers and build a better newsletter. Here’s how to use them effectively.

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Best practices

Obvious Best Practices Too Many Newsletters Still Don’t Do

There are many best practices that are easy to implement and that will make a big difference in your strategy. They’ll help you grow your list, get more engagement, and make more money. Here’s what you need to tackle next.

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Best practices

From Private Dinners to Epic Conferences: A Guide to Throwing an Event for Your Newsletter Readers

Want to host an event for your audience but don’t know where to start? Here’s what you need to do to get started — and make money off the event, too.

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Best practices

The Newsletter Advice I Give Again and Again

No matter what type of newsletter you work on or what your goals are, everyone’s struggles are pretty similar. Here’s the advice I give to help solve your biggest newsletter problems.

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Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.

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Newsletter monetization

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.

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Best practices

Two Things To Know Before Launching Your Newsletter

At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?

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Best practices

A Big List of Things You Can A/B Test

A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.

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Best practices

15 Lessons From 30+ Years in Newsletters

CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.