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The International Inbox

How Vidar Bergum Publishes Two Newsletters in Two Languages

In 2015, Bergum left a career in finance, moved to Istanbul, and started a food blog. A decade later, he publishes two newsletters in two languages — with four different revenue streams. Here’s how he manages it all.

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Best practices

25 Rules For Running a Great Newsletter

Operate in all four growth quadrants. Use AI for productivity, not creativity. And 23 other rules that any newsletter operator needs to follow.

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Case Studies

The Rise of the $100k Newsletter Operator

How three newsletter operators on Beehiiv — Zain Kahn of Superhuman, Quinn Emmett of Important, Not Important, and Pete Huang of The Neuron — reached the six-figure milestone, and what you can do to get there, too.

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Newsletter monetization

11 Things Smart Newsletters Do to Convert Readers to Supporters and Customers

Email can be an incredible tool for driving readers to support your work or buy something. Here’s how top newsletters convince readers to pull out a credit card and take the next step.

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Beyond the Inbox

Expense This, Not That: What Newsletter Operators Need to Know for Tax Season

If you made money off your newsletter last year, you’re going to want to keep a few things in mind as you file your taxes. We talked to four tax experts to get tips that can save you time, money, and pain come April 15.

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Best practices

Two Things To Know Before Launching Your Newsletter

At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value?

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Best practices

A Big List of Things You Can A/B Test

A/B testing is one of the best ways to improve every part of your newsletter strategy. From your sent-from name to pop-ups, here’s a big list of things you can test.

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Best practices

15 Lessons From 30+ Years in Newsletters

CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.

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Best practices

What Are Email Platforms Doing to Make Emails More Accessible?

The need for accessibility accommodations is growing, and ESPs are adding new features to meet that need. So what features are rolling out? And how are newsletter operators taking advantage of these features?

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Ask a Deliverability Expert

Ask a Deliverability Expert: Should I Use a Custom IP Address?

A custom IP address could help with deliverability — but only if you’re growing fast and sending to a high volume of emails every month. Here’s how to decide if it’s the right move for you.