Gone are the days when a newsletter could rely entirely on their website, search, or social media to grow. If you want to build an email list in this current era, you’re going to need to lean heavily into Earned and Paid growth tactics. Here’s how to do that.
Tag: Best practices for indie newsletters
The best books can help us rethink the way we think about our writing and our readers. These 14 books helped us improve our own work. Hopefully, you’ll find one, too, that helps you better understand and write your own newsletter.
You might want to adjust your sending cadence based on a few factors, from the time you have to produce each email to the way you monetize your newsletter. Here’s how to figure out what frequency makes sense for you.
When you personalize emails in silos, your audience sees the inconsistency in their inbox. For a smarter email strategy, it’s time to look at the bigger picture to better serve each individual reader.
In 2020, Priti Patnaik launched a newsletter to cover public health for policymakers and professionals in the space. Five years later, she’s built an audience of 6,000+ readers — with a $350/year subscription, plus events and even two books for sale. Here’s what she’s learned about building a newsletter and nurturing an audience.
There are lots of ways to retain your supporters, but one of the most effective is to send a monthly, behind-the-scenes newsletter to tell supporters more about your team and your strategy. Here’s how to create one of these newsletters for your publication or business.
Two years ago, Fernando Caralt took a newsletter format he loved and adapted it for a Mexican audience. Now it reaches 140,000 readers and will bring in nearly $200,000 in revenue. But there’s one interesting twist: Fernando’s never lived in Mexico, and he runs the entire operation from the U.S.
You don’t need to be a designer to create a beautiful newsletter that will stand out in the inbox. These newsletters use small design elements that anyone can incorporate into their email strategy.
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The 10 Laws of Great Newsletters
Keep listening to your audience. Lean into your voice with everything you do. And eight other laws that best-in-class newsletters always follow.
Everyone makes mistakes with their newsletter. These could be as small as a typo or something so big that it demands a full apology. And sometimes, the mistakes are the things you don’t do — the newsletters you don’t launch, the tactics you wish you had tried. We asked some friends and colleagues to share their biggest newsletter mistake. Here’s what they told us.